how to optimize SEO websites and blogs
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After you learn the basic concepts of SEO, it is time for you to learn SEO optimization. Basically, SEO is divided into two types, namely on-page SEO and off-page SEO. On-page SEO is a technique of optimizing your website through existing pages.
What is On-page SEO?
So, in essence, you will learn how to optimize on-page SEO, namely optimizing the inside of your website, such as content, appearance, and others. Unlike the case with off-page SEO which is external optimization, such as promotion, link building, etc. (off-page SEO will be discussed in the next article).
Here we will learn to create a website that is liked by search engines. What is the purpose of learning on-page SEO? So that your website will be easier to read by visitors and more pleasing to the eye.
Try to imagine if a visitor visits your website. Meanwhile, the condition of your website is like this:
the article is not easy to read
unresponsive display
color selection is not correct
navigation is difficult
no image, etc.
Of course, your visitors will run away and won't visit your website again. If your website has been optimized on-page, it is possible that the previous visitors did not run away and instead bought your product.
How valuable on-page optimization is. Not only does it make the website easy on the eyes, but it also makes it easier for other people to make transactions on your website. In addition, so that your website has the best quality compared to other similar websites.
By doing on-page optimization, you can also make your website more relevant to the keywords you are targeting. If you have done on-page optimization well, your website structure will be neater and easier to be indexed by Google bots so that it will get ranked faster.
How On-page SEO Works
Without on-page SEO, your website will be impossible to rank on search engines. The logic is this, if on-page SEO is not optimized, then your website structure will be bad and make it difficult for visitors to visit your website pages.
Well, Google already has a signal that can find out the quality of the website from your web visitors. If visitors run away and are not satisfied with your website, then Google will consider your website ugly and not give high rankings for your website pages.
Basically, we do on-page SEO so that visitors feel at home on your website for a long time. That's what you need to know. What makes visitors feel more at home?
Easy navigation
Content can solve their problem
Quickly accessible
The appearance does not hurt the eye
In fact, it is very easy to learn on-page SEO. You only need a few hours and then practice it consistently. Because, SEO is a long term technique. SEO is a process, not a goal. Your goals (and some other website owners) are:
Get visitors
Get lots of AdSense ad clicks
Get transactions
Well, SEO is here to help you achieve your goals.
