9 Effective Ways to Increase Customer Loyalty
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Having loyal customers is an achievement in itself for a business field. Many entrepreneurs argue that maintaining customer loyalty requires more effort than attracting new customers.
So that you can run your business effectively, let's look at 9 effective ways to increase customer loyalty!
9 Effective Ways to Increase Customer Loyalty
1. Give rewards to loyal customers
Give your loyal customers a surprise to appreciate their loyalty. Investigate the list of what your customers prefer and like, make this data a weapon to please them.
Prizes don't have to be luxurious things, you can give them discount vouchers, shopping points, special content, access to exclusive services, and so on.
The more active you are in providing the best service and rewards, the better your brand image will be and the higher the possibility for customers to spread the good words to people around your business.
2. Responsive and friendly in serving consumers
The level of speed and accuracy in serving consumer needs is a priority in providing good service.
It is also often what determines how much your company cares about and empathizes with the circumstances and needs of your customers. In social media reports, another criterion for the success of service performance is the number of response rates received each month.
To improve this performance, try to continue to answer customer questions as soon as possible, especially during prime time times for your customers to open up social media. Also serve complaints that come quickly and professionally. Don't forget to also appreciate all the feedback, information, and questions you get.
3. Transparency towards consumers
If there are problems with services or products in your business, be as detailed as possible. Cut down on the red tape that makes it difficult for your customers and explain the problems at hand.
If the obstacle is hindering your performance, acknowledge the mistake and apologize politely if it really comes from your company. With openness and polite responses, consumers will feel valued and can solve their problems effectively.
4. Train your workers
To maximize the quality of your service, provide customer service training for your workers. Provide education on how to be effective and professional in serving consumers in various situations scenarios.
Also provide SOP education on company manners and ethics to practice it for various kinds of consumers and their requests. In addition, instill knowledge about the products and services that your business provides so that workers can respond to consumers quickly and precisely.
5. Be consistent with your best service
If your business promises full 24/7 service, do that service consistently according to what you market. Maintain all the qualities that have been built as promised.
Your consistency in maintaining good service is a high added value for the professionalism of your business. Try to continue to provide the best service so that customers are comfortable when using your product or service.
6. Be part of your audience's conversation
Answer all comments properly and according to your company SOP. If your social media posts have discussions between consumers, join in and be part of the conversation as appreciation.
Also read: Practice This Online Business Marketing Strategy and Increase Sales
This way, your business account will be more lively and not only considered as a business promotion bot. Build a brand image that is knowledgeable and close to consumers.
7. Give reminders or promotions according to customer tastes
If your business is using the subscription method (such as payment per month), give a reminder every few days before the deadline with friendly, positive words. Avoid using an urgent tone, maintain your professionalism by being polite and only warning when needed.
In addition, you can also send emails on topics that suit your customers' tastes, be it in the form of articles or special promo offers. Keep a good shopping log or customer wishlist to match this.
8. Create a loyalty program
Loyalty program is a membership program that offers various beneficial promotions for both business people and their members. This program usually lasts for a long time and each business has a different loyalty program system. However, most of these programs have a point collection system.
This program usually offers various prizes attractive which can be exchanged for a number of points collected from each consumer purchase. Pay attention to the quality of your product and consumer demand so that the program can increase your sales effectively.
9. Create a customer satisfaction questionnaire
Arrange questions related to the satisfaction of the service, product or service you offer, and also provide a place to submit criticism and suggestions for your entire business.
Making a survey also needs to be done carefully and carefully because every set of questions and visuals that you display in your survey is the image of your business.
You can do this survey either online or in person in print. If you choose to carry out an online survey, you can effectively collect a wide range of data and process the data digitally.
However, it is quite difficult to control the context of the online survey questions and is often filled with inappropriate targets. Whereas the survey is in print form, you can easily control who receives your survey and maintain the context of your survey questions by having live discussions with the survey fillers.
However, it will cost you extra money and time to print and get down to a limited field to implement this method.
From these 9 ways, it can be seen that the most important thing and need to be maintained in increasing customer loyalty is the best service which includes a high level of knowledge about the desires and things that your customers like.
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