7 Secrets of Attracting New Customers and Retaining Old Customers

In business, what do you think is most important? Yes, customer. It's no secret that customers are one of the most important things in the business world. Because these customers are what keep our business afloat and keep growing.

Maybe you're wondering what the secret is to attracting new customers. After all, as an entrepreneur, of course you want to know how to get new customers while keeping them loyal old customers.

Because after all, we shouldn't just focus on finding new customers and forget about our loyal customers.

So, what are the ways that we can attract new customers while maintaining the loyalty of old customers? Here are some ways you can do this.

1. Maximize Social Media

Social media is not only the right tool for promotion, but it can also be an effective secret in attracting new customers and greeting loyal customers. To attract more customers, expand the network by utilizing various social media.

Think of the secret to attracting new customers to this one like a spider's web. If the net is getting stronger and wider, of course, the bigger we can get the opportunity to catch a larger number of prey.

But, you must always update the social media that you use for business. This is done to ensure that you are still in the circle of the client or customer.

With this, you can also remind customers that you are there. So when they need a certain product, they will go to your shop not to competitors.

2. Don't Forget the Network in the Real World

Yes, you do need to maximize networking in cyberspace through social media. However, that doesn't mean you forget networking in the real world.

Try to trace, whether the customer you met is a previous customer or they are indeed someone we have known before.

The secret to attracting new customers and keeping loyal customers is to keep building good relationships the traditional way. By meeting people, we will also have a wider network. So, make friends with these customers and never forget to bring a business card with you wherever you go.

If we have a good relationship with our customers, it is not impossible if we can get new customers from them. Because we can't underestimate the power of “word of mouth”.

3. Apply Different Marketing Strategies

In carrying out a marketing strategy, it is better not to stick with the same strategy all the time. Try to use different marketing strategies.

For example, you could use a marketing strategy that includes the use of new technologies such as e-mail marketing. You can try sending a newsletter also via company email to send to email customers.

Then, try to use a long-term marketing strategy without forgetting that there are markers or milestones every month.

With this secret of attracting new customers, find the marketing strategy that you think is most suitable for the business you are in. However, once you find the right fit, it doesn't mean you don't try to create other strategies again.

4. Look for Business Partners

One of the fastest strategies to attract new customers is to find and find a business partner who can help our business.

Maybe before you also often see this phenomenon in business. That is when two companies work together to advertise their products.

In fact, the acquisition can be said as a form of business collaboration. However, this acquisition is arguably a form of strong cooperation. So, look for the right business partner and be successful together in business.

Because in the secret of attracting new customers, too fiercely competitive will only open doors of opportunity for other business people.

For example, you can work together in terms of distributing shopping vouchers or shopping discounts. In this case, for example, you give a shopping voucher or discount to a business partner for him to share with customers who buy a product or service.

So, if a business partner customer buys a product or service at a certain price, for example, they will get shopping vouchers at your place. This can be an effective way to attract new customers.

5. Create a Discount or Giveaway

The secret to attracting new customers is to create discounts and give gifts or giveaway.

Think back to the last time you offered a discount or special offer to a customer? From now on, try to provide discounts, giveaway or other special offers on a regular basis to customers.

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